Some of our services and areas of expertise
Innovation Strategy
Unlock White Spaces: Uncover key consumer needs and define opportunity spaces for innovation Ideation Process: Implementing ‘design thinking’ to help the organization generate big ideas for breakthrough innovation and prioritization Concept Testing: Design and implement consumer research to test different innovation concepts to discern the move-forward direction and enhance the value proposition
Marketing Strategy
Brand Value Building Blocks (drivers): Uncover the drivers of value creation for your brand, based on what customers value most, to guide aspects such as equity, innovation and growth. Brand Equity & Positioning: Create what your brand (s) stands for in the hearts and minds of consumers, making the brands relevant, distinctive and differentiated from competitors Brand Architecture / Portfolio Management: Define the roles and needs of brands and products in a portfolio, to drive simplification and efficiency.
Market, Consumer & Shopper Insights
Consumer Segmentation & Key Targets: Segment the market based on consumers’ needs, define the right strategic target and consumer segments the brand will appeal and uncover opportunity areas to guide long term strategy and growth. Consumer Insights: Qualitative and quantitative research to help bring consumers’ preferences to life, taking insights into actions to inform strategy, innovation and growth opportunities. Shopper Insights: Online and offline shopping behavior understanding to identify white-spaces, and drive best-in-class decisions and execution at point of sale
Marketing Communications
Communication Strategy and Campaign: Build an insight-based communication that will resonate with your consumers, short and long term. Holistic Marketing Plan: Reach consumers when and where they are most receptive, leveraging all touchpoints synergistically. Communication is most efficient when it is consistent across vehicles. We help you create a plan that utilizes all vehicles, from digital to traditional, from online to in-store. FMOT: In-store communication SMOT: Product & Packaging Desigg
Digital Marketing & E-Commerce
Digital Transformation: Define opportunities, develop a strategy and close gaps, implementing Marketing tools such as CRM, salesforce, Hubspot, and customer data platform Digital Marketing Strategy: Create a digital strategy to reach the right consumers, with the right communication through the right channel, omnichannel. Unlock the power of AI for CMOs and Marketing: Help clients identify key focus areas where AI capabilities can add value, prioritizing use cases and aligning to strategic priorities to get ready for testing. First-Party data Insights: Help clients uncover insights and understand customers behavior from first-party data to enable better decisions, strategies and execution E-commerce store building: Assist clients in website design and development, including testing with consumers for optimal layout
Business Strategy
Business Unit Strategy: Understand market size, competitive landscape, consumer needs, etc., to define the ambition and strategic choices for the business. Vision, Mission, Unique Selling Proposition (USP): Define a vision, mission and unique selling proposition, to help your business and brand differentiate, be relevant and inspire the organization, stakeholders and customers, long term. New Growth Opportunities: Understand white spaces to grow your base business and evaluate potential adjacencies for growth. Examples are expansion into new geographies, new channels, entering new product categories, targeting new consumer segments